CHICAGO, IL–Much like how the Fire went Swiss for their technical staff, the Chicago Red Stars have gone to Switzerland for its new General Manager. On Monday, it was announced that Richard Feuz from Servette has been appointed to the role with immediate effect. Feuz will lead all soccer operations of the club including managing the coaching, performance, training and administration staff as well as the construction of the team roster through player acquisitions, trades or releases.
Feuz served as the president and sporting director of Servette’s women’s team since 2017. During his time, Servette finished at the top of the table in the AXA Women’s Super League, the top women’s league in Switzerland, four-consecutive times (2019-2023), and won the Swiss Women’s Super League once (2021) and the Women’s Swiss Cup (2023). The Servette women’s team qualified for the UEFA Women’s Champions League three-consecutive times (2020-2022).
As CEO, Feuz continued to elevate Servette’s prominence in the Swiss league and across European competitions. The men’s side finished second in the league (2022-2023) the highest standing in the league in 24 years and qualifying the team for the Champions League.
As the head of the club’s business operations, Feuz oversaw a 600% growth in merchandise revenue and a 120% growth in commercial revenue between 2020-2023. Feuz also spearheaded digital development of the club, which resulted in a 250% growth in engagement over the same period, making it the highest engagement in growth among all Swiss clubs.
