VANCOUVER 2010

Not that you need Prost Amerika to tell you, but the Olympics are coming. And with the Winter Games come thousands of winter sports enthusiasts to attend the games. However, all research from tourist authorities including Utah and Salt Lake City find that the attention brought to an area by the presence of the Olympics lasts well beyond the year of the games, and starts well before.
For that reason, we set up our Winterspiele 2010 (Winter Games 2010) page so that potential German, Austrian and Swiss visitors could find that Olympic information in the same place as information about the great tourist attractions in Vancouver, Victoria, Seattle and Vancouver Island, and to keep them coming back for updates.

SO HOW CAN YOU GET READY?

Nothing says ‘come and see us’ like saying it in your own language. The answer is simple -- say it in German and say it to the Germans. A European Awareness Study by Travel Utah (p14) measured interest in the Winter Olympics in various European markets using hours of Winter Olympics watched on TV as a barometer. They found that the Germans watched four times as much Olympics coverage as the Italians and British, and more than twice as much as the French. In addition, this measurement did not include the winter sports bastions of alpine countries Switzerland and Austria. Interest in these games from the German-speaking world is immense. People are starting to look at British Columbia and Washington State more than ever before as tourist destinations. And they’re doing it now.

IS THE WEB IMPORTANT?

It is for the German-speaking market. In the wake of the Salt Lake City Olympics, the Utah Government surveyed the impact tourism had made on their economy. The International Consumer Analysis Survey (p3) concluded that German-speaking tourists (including Austrians and Swiss) had a high proportion of Free Independent Travelers (FITs). FITs are people who plan their own trip, travel independently and avoid group excursions and travel agents. Undoubtedly, the web is their main tool of research for information. A second conclusion the research came to echoed the findings of the European Awareness Study - German speakers had a strong interest in the Olympic Games.

HOW PROST AMERIKA CAN HELP – TRANSLATION

Many tourist attraction websites currently have some of their content in German, and many attractions have German-language material available on the premises. Still, many do not, or don’t have enough. Prost Amerika is happy to talk to you about making sure you have the German-language content you need to increase business from this lucrative market. We also have the web design skills to make sure you can fit your content inside the overall format of your website. We’ll advise you as to what you do and don’t need to translate, and how to fit the translated content inside your existing web pages. More information.

HOW PROST AMERIKA CAN HELP – ADVERTISING

Advertising and promotional opportunities are available on our site. Whether on the page of your relevant city, the most visited page (the home page), or even a page dedicated to your product, Prost Amerika has the perfect package for you. What’s more, we’ll do all the translation and graphic design you need on your ad as part of the package, giving you useful material for further marketing.
Promoting the area to the German speaking world is what we do. Let us do it for you. See Our Advertising Rates and Olympics Early Bird Specials Here

They’re listening. Are you speaking?