The TradeMark Row – View from Chicago


WIndyCity Soccer

The excellent Chicago site, Windy City Soccer, has entered the discussion about Major League Soccer’s trademarking of the rivalry Cups.

In the article entitled “MLS Filing Trademarks on Supporters’ Trophies”, site editor Dan Gaichas writes:

“The league trying to trademark these cups as if they were its own is frankly insulting to the supporters of the clubs and would cause an unnecessary strain in relations.

The league says that it’s doing this with the interests the clubs and their supporters in mind, but it would better if the league consult with the supporters groups first on how to manage this before just filing for trademarks for cups that the league itself did not create.”

The Full Article is well worth a read.


About Author

Steve is the founder and owner of Prost Amerika. He covered the expansion of MLS soccer in Cascadia at first hand. As Editor in Chief of, he was accredited at the 2014 World Cup Final. He is the former President of the North American Soccer Reporters Association/ Originally from Glasgow, he is a supporter of the Great Glasgow Alternative, Partick Thistle.


  1. Demolition Man on

    Nice to see that we aren’t the only ones up in arms about this issue. This kind of behavior can’t be written off as, “well, it isn’t us, so we shouldn’t care.” We should care when the league infringes on our established traditions, and unilateral makes decisions that do not take supporters concerns into consideration, no matter what group or club is effected. We have our differences, and sometimes we get contentious, but we are all in this together. Bravo Windy City Soccer for taking up the fight!

  2. Several thoughts.
    1.This sorry mess is the same as if the NCAA tried to assert copyright over The Little Brown Jug, a trophy contested between the gridiron football teams of the University of Michigan and the University of Minnesota.
    2.Good luck to all the Cascadians in asserting trademark on your cup. If MLS has any brains, they won’t file opposition to your registration. It would be a public relations fustercluck.
    Any of your Canadian members know the rules about objecting to the MLS CIPO filing?
    3.come to think of it, this is a PR land mine for MLS. The draft is tomorrow. And yet….
    4. MLS, probably played the “copyright game” correctly. That is, they probably searched and
    for prior registration, and not seeing any….
    5. But jeeze, why **** off your most loyal fans?