MLS Issues First Response to ‘Cascadia Cup’ TradeMark Row

Posted in Portland, Seattle

Published on January 10, 2013 with 10 Comments

Major League Soccer has issued its first response to the news that they applied for the Trademark to the term ‘Cascadia Cup’.

CascadiaCup244Prost Amerika broke the news of the filing of an application in Canada late on Sunday night, amid an outcry by supporters of all three Cascadian clubs.

(See: MLS Applies to Trademark Term Cascadia Cup)

In an email to Prost Amerika, they explain the move was intended to protect the term from exploitation from parties outside soccer:

“With the interests of the MLS clubs in the Pacific Northwest and our fans in mind, Major League Soccer, applied for a trademark to the name ‘Cascadia Cup.’

A registered trademark would put Major League Soccer in a position to protect the brand from exploitation by parties unaffiliated with the League and its supporters.

However, we understand that some of our fans have concerns about how the trademark will be managed, and we are planning to meet soon with leaders of the three teams’ supporters groups to discuss the topic together.”

The Supporters Group leaders issued this formal response shortly afterwards.

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10 Comments

Comments for MLS Issues First Response to ‘Cascadia Cup’ TradeMark Row are now closed.

  1. If we can take the MLS at their word here, its not a bad thing at all. I would imagine MLS’ lawyers are much more skilled and resourceful than ECS/TA/SS lawyers to protect the brand from others.

    If you can trust them.

    • You’re naive if you think MLS filed Canadian trademarks in secret, possibly attempted to file in the US in secret and never bothered to let the supporters groups know they were doing that until they were caught red handed and then swore they were doing it in the supporters groups best interests. They were doing it because they want to sell sponsorships of the Cascadia Cup.

  2. In other news, Ford files a trademark for the term, “Car” to protect everyone’s best interests.

  3. Whoa MLS messed up

  4. Caught with their hand in the Cookie Jar. Now they have to figure a way to get out of trouble.. They don’t own it, didn’t create it and are unable to possess it. It should never be in the hands of MLS..

  5. It looks to me that MLS filed only in Canada in order to try and make an end run around the SG’s. Get the trademark in order to have more leverage in their attempt to wrest control of the cup away from the SG’s.

  6. They’re lying, of course. If they just wanted to protect it, then they could have offered their lawyer for free to the Supporter Groups to make their own trademark application.

    PA, your followup question should most definitely be “why did you file for the Trillium Cup in both the US and Canada, but for the Cascadia Cup you only filed in Canada?”

  7. “A registered trademark would put Major League Soccer in a position to protect the brand from exploitation by parties unaffiliated with the League and its supporters.”

    The problem with this statement is that if the Cascadian SGs became “unafiliated” with MLS for any reason, then it would be MLS and its legal successors holding the ownership rights, and not us.

  8. The Cascadian SGs are *ALREADY* “unaffiliated” with MLS, each of them having existed since before their teams were in MLS.

    This shouldn’t be “…parties unaffiliated with the League and its supporters.” it should be “…parties unaffiliated with the sponsoring supporters groups.”

  9. Not to be confused with siding with the Big Corporation, when MLS says that they want to be, ” in a position to protect the brand from exploitation” recall that they have much deeper pockets than all three SGs combined, with which to insure compliance. The SGs would have a much tougher time protecting their IP than the MLS.

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