MLS Coming of Age – How the West is Winning

Posted in Portland, Seattle, Top Local Stories

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Published on March 03, 2012 with 7 Comments

 

MLS Coming of Age is in the Alaska Airlines March Edition

There is an  article in March’s Alaska Airlines in flight magazine focusing on the role the West Coast has played in fueling the soccer boom.

There are contributions from NBC commentator Arlo White, ex Sounders and now Chivas defender James Riley, San Jose Earthquakes President Dave Kaval, Vancouver Whitecaps President Bob Lenarduzzi, Portland author Michael Orr, Sports Illustrated journalist Grant Wahl, and Gareth Etchells, owner of Seattle’s Atlantic Crossing bar.

Starting with short previews about the challenges that lie ahead for the teams on the West Coast, the piece chronicles the role the West Coast of North America has played in fueling the sport’s renaissance and singles out the pivotal points that sports historians may mention when they look back in years to come.

Grant Wahl, author of ‘the Beckham Experiment’, interestingly cites the effect that signing may have had on  persuading a certain other resident of Los Angeles to invest in soccer.

Quakes President Dave Kaval makes two crucial points; one relating to an almost epiphanic realisation he had when visiting Sporting Kansas with his side, the other extrapolating from the boom in the current economic climate to what the possibilities are for soccer amid any future economic recovery.

Arlo White looks into the future and ponders how the NBC broadcast deal which he will spearhead may change the quality of life for some players.

The article was written by your occasionally esteemed Prost Amerika site editor and can be read in full at the link below:

MLS Coming of Age - West Coast Clubs are Leading Soccer’s Growth in North America





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7 Comments

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  1. ProstAmerika Coming of Age

    An excellent article, and despite personal issues with the layout (newspaper experience doesn’t lend itself to magazines) You wrote a story that I’d love to shove in the faces of anyone not familiar with the league. HIGH PRAISE INDEED.

  2. Great article !!!! Now see if you can get info on Emirates becoming the next sponsor for the Seattle Sounders!

  3. Well written. Difficult to sum all of this up in a short article, but once again, you have done it with skill. How do I love this site? I cannot count all the ways. Please keep on keeping on!!!

  4. Man, I’ve been depressed the last couple days. My company somewhat unexpectedly shipped me off to Korea for a couple weeks (return on the 19th) and I was bumming that I would miss both the CCL quarters, and our home opener.

    I also hadn’t been on ProstAmerika for the last couple days, so it was a totally unexpected delight to open up the Alaskan Air mag on board the first leg of my trip (short hop down to LAX). Now, I had seen the magazine pimping the Timbers before (right after the jersey announcement) so I was not expecting the very well written and balanced “West Coast MLS” article that greeted me. I totally missed the by-line at the start of the article, but by the end, it was no surprise to see Steve’s name sitting there.

    I’m writing this while waiting for my next 15 hour leg to board. It’s not a champions league, or home opener game, but it did a lot to cheer me up, and I’ve saved a souvenir copy of the mag.

    Thanks, Steve!

    • “Man, I’ve been depressed the last couple days. My company somewhat unexpectedly shipped me off to Korea for a couple weeks (return on the 19th) and I was bumming that I would miss both the CCL quarters, and our home opener.

      I also hadn’t been on ProstAmerika for the last couple days, so it was a totally unexpected delight to open up the Alaskan Air mag on board the first leg of my trip (short hop down to LAX). Now, I had seen the magazine pimping the Timbers before (right after the jersey announcement) so I was not expecting the very well written and balanced “West Coast MLS” article that greeted me. I totally missed the by-line at the start of the article, but by the end, it was no surprise to see Steve’s name sitting there.

      I’m writing this while waiting for my next 15 hour leg to board. It’s not a champions league, or home opener game, but it did a lot to cheer me up, and I’ve saved a souvenir copy of the mag.

      Thanks, Steve!”

      Wow. Thanks. I’m all verklemmt. Balanced journalism is what we strive to do here and I am delighted to hear a Sounders fan enjoyed reading it in Alaska’s magazine. They were great to work for.

  5. I was a bit surprised to see neither the Goats nor RSL given significant coverage in the article.

    Chivas is certainly a West Coast team, so that was kind of a puzzler.

    RSL is a western division team, if not a west coast team, and has been on the front edge of growing the league with their run in the CCL last year and the attractive soccer they’ve played the last couple of years.

    Other than those omissions, I thought it was a nice article and good coverage for the league.

    • The assignment was West Coast which is why RSL had a lesser role. You will have noticed significantly more RSL coverage on Prost Amerika recently as I 100% agree with you about their pivotal role.

      A ChivasUSA player was quoted, the only player interviewed in fact. That said, it would be hard to construct a fair and honest argument that ChivasUSA have contributed as much to the league’s growth as the other coastal sides. Therefore for me to have suggested they had, would have been pandering rather than accurate journalism. Alaska set very high standards.

      Neither side was overlooked. They just had a lesser significance in this article due to the reasons above.

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